Can I Do Saree Business From Home?

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One of the largest and most vibrant sectors of the Indian fashion market is the saree industry. These are the levity, traditional images of elegance and tradition borne by millions of women across the country. With such immense variety in styles, fabrics, and designs available, the saree industry has been a successful industry, riddled with wonderful opportunities for entrepreneurs.

Starting a saree business from home is a very profitable business, one that is flexible, has low startup costs, and can gain you entry into a developing market. Whether local or online customers are the target, it provides the opportunity to operate at your own pace and enjoy freedom regarding financial independence, while building a brand sans storefront.

Overview of Indian Textile Industry

One of the biggest industries of the world is the Indian textile industry, with an account of 4% of global textile and apparel trade. The industry is a giant in the country's economy-it directly employs 45 million people, and 100 million people in allied industries. An industry several hundred years old, it is yet highly diversified-from hand-spun and hand-woven textile industries on one end to capital-intensive modern mills on the other.
India is the world's second largest producer of textiles and garments. It also ranks as the sixth-largest exporter of textiles including apparel, home and technical products. The textile and apparel exports have surged to US$ 44.4 billion in FY'22 against US $29.9 billion in FY'21, with a YoY growth of 41%.

There is domestic and international demand for Sarees.

Sarees are perhaps the quintessence of Indian culture and fashion. Demand for sarees remains high in the domestic market with the surge in the middle class and population. India's apparel market was US$ 40 billion in 2020 and is likely to touch US$ 135 billion by 2025.
Today, interest in Indian sarees is growing in domestic markets and international markets. Indian sarees are known for their impressive intricate designs as well as rich fabrics and are culturally rich too. Increasing demand was coming from countries like the United States, the United Arab Emirates, and the United Kingdom.

Current Trends in Saree Designs and Materials

The saree industry is constantly becoming refined as more and more new designs and materials are always being introduced to suit changing consumer preferences. Some of the current trends in saree designs and materials include the following:

Fusion sarees: Combining traditional Indian designs with modern elements create a contemporary look.
Sustainable fabrics: Increased use of eco-friendly and sustainable fabrics like organic cotton, bamboo, and recycled material.
Digital printing: Digital printing technologies adoption in printing intricate designs and intricate patterns on sarees.
Lightweight fabrics: Demand for lightweight and easy-to-drape sarees like georgette, chiffon, crepe, etc.
Customization: Personalized and customized requirements as per individual choices and needs.

The Indian textile industry, inclusive of the saree segment, is expected to benefit in the coming years with facilitation required through suitable government policies, technology up-gradations, etc.

III. Business Models for Home-Based Saree Business

Starting a home-based saree business will be an extremely lucrative business, especially keeping in view the cultural and business importance of sarees in India and around the globe. The following are four exciting business models.

Online Saree Store

Starting an online saree store will help reach the customers without the overheads of having a physical store.

Platform Options: Either way, create your own website or use a platform such as Etsy, Amazon, or any other social media channels.
Inventory Source: Saree from wholesaler or manufacturer. For example, one from Surat-it is just too vast a range to choose from and well priced appropriately.
Marketing Options: Social media marketing, SEO, and influencer partnerships must be leveraged to promote the products to drive traffic towards the online store.

Wholesale Supplier

A wholesale supplier buys sarees in bulk from manufacturers and sells them to retailer shops or other businesses.

Source: Partner with established manufacturers in places like Surat, which is a hotspot for wholesale sarees, bringing in various designs and fabrics at a low price to the buyer.
Customer Base: Most local boutiques and on-line wholesalers will need consistent inventories of this product line.
Logistics: Opt for an all round logistics system with inventory management and shipping, thereby ensuring timely delivery.

Customised Saree Design Service

Offering a designing service of customised sarees to individual clients that gives them an opportunity to have a unique piece according to their demands.

Design Process: Working closely with the client in understanding ideas behind design, available fabrics, and budget.
Production: Using local artisans or manufacturers that can generate as per your required designs at least cost.
Marketing: Make available your designs on the social networking websites and through the website exclusively for the sale of handmade, customized sarees.

Rental Saree Services A rental saree is the service for people, who would love to wear a good quality saree on their special day but do not wish to purchase one.

Target Market: Brides, wedding guests, or maybe any other people who look forward to joining in on the vibrant Indian festivals who believe it is cheaper and easier to rent instead.
Inventory Management: Have a collection of stylish and ethnic sarees, which will have to be cleaned and sanitized after every rent.
Marketing Strategy: Word of mouth publicity through social media, alliances with party planners, bridal shops for reaching out to more potential customers.

Setting Up Your Home-Based Saree Business

Setting up a home-based saree business needs proper planning and taking into consideration many aspects. So, here is what you need to have -

Initial Investment Needs

Startup Costs: Estimate the investment needed in the initial stages. Most of it would comprise

Inventory: Purchase of sarees from wholesalers or manufacturers
Marketing: Provide for online marketing, branding, and promotional materials.
Website Development: Costs incurred in developing an e-commerce website or setting up an online store on Dukaan or Etsy.
Other Expenses: Utilities, packaging materials, and shipping.

Financial Planning: Always, prepare a detailed business plan which also comprises the budget and project income. Consulting a financial advisor will enable you to budget.

Space and Storage Factors

Physical Space: Despite selling online, there will be a need for you to have a space where you keep the sarees in perfect storage. This would be your home and have a separate room or an area you will rent as the business grows.
Storage Solutions: Proper storage solutions such as saree covers or organizers will be required to keep your inventory in good condition and accessible.

Licensing and Registration Requirements

Business Registration: You will need to register your business name and properly license it, depending on the location. This may include registering your business name in:

A local business license.
Goods and Services Tax (GST) registration, if applicable.

Compliance: Compliance with local standards as far as the retail business is concerned, thus ensure to inquire about any health or safety standards if you are working from home.

Equipment and Software Requirements

Prerequisites Equipment:

Computer/Smartphone: This gadget will help track orders, field customer inquiries and all market-related issues.
Printer/Scanner: To print invoices, scan documents when necessary.

Software Required:

E-commerce Platform: Dukaan or Shopify, in this example, for creating the online store.
Inventory Management Software: System for tracking stock, sales and organizing customer information.
Accounting software: QuickBooks or Zoho Books can be adopted to manage all your finances and bookkeeping.

Marketing tools: usage of social media tools for advertisements and engaging customers as well as email marketing software for promotions.

With improvement in all these factors-investments, space, licensing, and equipment-you can lay a strong base for the saree business for home-based units before growing in a competitive market.

Sourcing and Supply Chain Management

The saree business now needs an effective sourcing and supply chain management for gaining the competitive advantage. Some of the key considerations are as follows:

I. Finding Dependable Suppliers

Identify suppliers through research and referrals.
Consider checking out potential suppliers by testing the quality, price, reliability, and communication skills of the supplier.
Ask for credentials and assess various certifications, licenses, and reputation.
Build and nurture strong relationships with suppliers for mutual benefits .

II. Quality Control Measures

1. Inspection processes: Fabrics, colors, and stitching should all be inspected on a regular basis.
2. Sampling: All products should be tested prior to large orders
3. Certifications: International standards must be met, for example, ISO.
4. Supplier audits: Quality consistency should be checked on a regular basis

III. Inventory Management Strategies

1. Demand forecasting: Sales trends and seasonality analysis
2. Inventory tracking: Use software programs to monitor the real-time stock
3. Stock optimization: Balance inventory to minimize waste and overstock
4. Warehouse management: Efficient ways to store and retrieve products.

IV. Optimization of Supply Chain

1. Logistics simplification: agreement with trustworthy shipping companies
2. Reduction of Lead Time: negotiating the delivery time from suppliers, so that they have it ready faster
3. Risk Management: identify potential disruptions and prepare to have measures of contingency in place
4. Transparence: Track and Monitor system.

Marketing Strategies for Home-Based Saree Business

Social media marketing :

Use Instagram, Facebook, and Pinterest to display the saree collections through beautiful posts, reels, and stories. Update them regularly with promotions to keep the audience updated and interested.

Email Marketing:

Create an email list of potential and existing customers. Send personalized offers and promotions to keep new arrivals and seasonal sales in your customers' mind, not forgetting them.

Partner with fashion influencers or local celebrities to endorse your brand of sarees. Probably, influencer endorsement is going to be one of the most premier ways your brand could be made visible and credible.

Local Advertisement:

Hand out flyers or post up posters on community bulletin boards; advertise in local newspapers to target customers close by. You should consider participating in local exhibitions, fairs, or pop-up shops to show up in person with your sarees.

Operations and Logistics

Creating an efficient process in relation to orders, which means getting the necessary information about customers, preparation for shipment and packaging, and readiness for delivery. A few digital tools that can be utilized include order management software where one can monitor as well as reduce the errors involved in the process.
Processes Payment and Shipping Processes Provide several payment options like UPI, credit/debit cards, or digital wallets. This can make transactions smooth for customers. Connect with shippers with a good reputation for good and prompt deliveries. Enable customers to track the order itself so that they do not have a hassle with it.
Implement a customer service system which can appropriately respond to questions, suggestions, or complaints. This should be through multiple channels such as e-mail, phones, or social networks so that customer issues are resolved early and trust is built upon the company.

Conclusion

Ajmera Fashion ensures to provide a vast variety of wholesale clothing according to the present needs of today's clothing industry. From traditional to latest western wear, our wide collection provides everything inside the store for you. Competitive prices and special bulk order deals make it a little easier for you to set a strong base for your business venture.

If you think that starting your saree business from home is a good idea, then this is the perfect time to do so. With Ajmera Fashion, you get the quality that you need, impressive variety, and right level support to enable you to make it big in the fashion business. Visit our website today to take the first stride in making a business deal from your home profitable.

For Franchisee Enquiry, Call: +916358907210

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