Starting a business might sound to be a costly affair, but that need not be the case. With a small amount of ₹25,000, you can get into a clothing and textile venture. Ajmera Fashion is a reliable name in wholesale fashion, which provides B2B services, together with franchise opportunities to the wholesalers and resellers.
Here is how you can make your small investment into a thriving business.
Ajmera Fashion has made it easy for wholesalers and resellers to find their way in the fashion industry. You can enjoy collections of high quality clothing items at wholesale rates with a minimum order of only ₹25,000. The perfect opportunity arises here, irrespective of whether you are targeting the local retailers or starting your own home-based business of reselling.
A very wide range of products: Sarees, suits, western wear, kids' clothing-all under one roof.
Low Investment: Start with a minimum investment of ₹25,000.
Video Call Shopping: Shop for wholesale products comfortably through video calls.
Franchise: For those who want to grow bigger, Ajmera Trends offers highly profitable franchise opportunities.
Trusted Brand: The years have witnessed the development of a strong brand image of Ajmera Fashion as a reliable and quality player in the textile market.
1. Register on Ajmera Fashion's B2B Portal
Visit the Ajmera Fashion website and browse through their product catalogue. You can also make a video call and shop with their team to pick products that would suit your target market.
2. Choose Your Category
Choose a category based on your customer base. For instance,
Women's Wear: Sarees, kurtis, salwar suits
Kids' Wear: Casual and trendy collections
Identify a niche and become an authority in that area and your targeted audience.
3. Invest in Your First Order
Order as low as ₹25,000 and get enough trendy and hot-selling products in stock. Ajmera Fashion ensures that small-scale businesses do not miss out on bulk discounts.
For example, you may start with 100 sarees or kurtis with a small amount of western wear so you don't end up with just similar products for your clients to order from. Plan your buy based on your target market preference.
4. Sales Channel Setup
Fast and efficient selling entails a well setup of the sales channels. Here is how you may get to do this:
Offline: You can even join some local retailer or open a small shop and hang all your stock. That would be the right thing to do if you have a good network in your locality.
Online: Just use social media such as Instagram, WhatsApp, or Facebook to showcase and sell those products. Or for that matter, you can even create a very simple ecommerce website using Shopify etc.
Hybrid online and offline should be fused to maximize the reach.
5. Promote Your Business
Marketing doesn’t have to be costly when you’re starting out. Here are some cost-effective ways to promote your business:
Social Media Marketing: Regularly post photos and videos of your products. Use hashtags and engage with your audience by responding to comments and messages.
Word-of-Mouth: Satisfied customers can be asked to refer your business to friends and family. Referral discounts for small amounts can be offered as an incentive.
Live Demonstrations: You can demonstrate your products in front of a live audience, for instance on Facebook or Instagram, and interact with customers about queries.
All these activities develop brand recognition and trust over a period of time.
6. Ajmera Fashion Support
As a partner to your business, Ajmera Fashion provides several supports:
Professional inputs on product selection and the latest market trends.
Logistical help and timely deliveries.
Constant communication regarding new collections and the latest trends in the market to remain updated and competitive with your business.
Once your business is up and running, here are the expansion strategies to be considered:
Franchise Partnership: Ajmera Trends offers franchise partnership opportunities for existing resellers. This is one of the good ways to scale up your business without heavy investments.
Exclusive Deals: Negotiate exclusive deals with Ajmera Fashion to enjoy priority access to their new collection.
Scale up Your Online Presence: Invest in a professional website and digital marketing campaigns to attract people from different parts of the region.
The clothing business is a scalable venture. If you invest your profits in the right areas, you can scale up and experience sustainable growth.
Can I start this business from home?
Yes, the wholesale model of Ajmera Fashion is best suited for a home-based business. You can use video call shopping to order and market your products online.
How much profit can I earn?
The clothing business can give you a profit margin of 30-60% based on the product type and the selling strategy you adopt. For instance, you can buy a saree at ₹500 and sell it at ₹800-1000.
Do I need to have a shop or showroom?
No, it is not compulsory. Many resellers run their business from home or through online platforms.
Can I expand this business later?
Absolutely! Once you have a constant stream of customers, you can venture into opportunities in Ajmera Trends for further expansion.
How do I place an order?
Visit Ajmera Fashion or reach out to their team. They will allow you to shop in bulk through video calls for ease.
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