How to Start a Saree Business in Bengal ?

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Sarees speak more of their traditional lands than any other piece of clothing. For Indians, sarees represent traditions, culture, and grace. In Bengal seeing sarees is a pretty close thing to people's heart, because it accompanies not only all rituals and marriage seasons but is worn daily by housewives.

Starting a Saree Business in Bengal

A saree business in Bengal is quite profitable, as these fabulous garments have a constant demand. However, it is also a business like any other; thus, proper planning, investment, and the right strategy would be needed for its survival. So, let's check out how you can start a saree business in Bengal and let it shine.

Why Saree Business in Bengal?

Being one of the oldest weaving-based regions in the world, Bengal is synonymous to sarees due to its rich weaving history and undying love for traditional drapes. From classic Baluchari and Tant to designer sarees now, Bengal is the paradise for saree lovers. The cultural festivals like Durga Puja and Poila Boishakh fuel up the demand of sarees more and thus it remains an evergreen market. And, love for handloom and silk sarees in this place ensures there is space for the traditional, affordable and premium kinds of sarees in the marketplace.

How to Start Saree Business

1. Understanding the Market

Before one ventures into the saree business, one must know the prevailing trends in Bengal. Research about customers' preferences, popular designs, the types of sarees in demand, like cotton, silk, or designer sarees-this will make you target the right customer base.

2. Picking Your Niche

The saree market is huge. Decide whether you want to deal in traditional sarees, bridal sarees, designer sarees, or daily wear. This will help you streamline your business and target a specific customer base.

3. Plan Your Budget

Any business needs a good budget plan to start with. For the saree business, this is an investment during the phase of procuring sarees, marketing, and the setting up of the store.

4. Source of High-Quality Sarees

One of the prime success factors of the saree business is sourcing superior-quality products. The customers from Bengal prefer good durability, delicate designs, and excellent quality fabrics. That’s where Ajmera Fashion comes to the rescue. Ajmera Fashion is often called India’s biggest saree manufacturer. It supplies you with an array of sarees, at wholesale price, to ensure quality and variety are brought to your business.

Why Ajmera Fashion for Your Saree Business?

Ajmera Fashion is the name with which the textile industry is acclaimed with trust. Having years of experience in this business, they have gained expertise as a one-stop destination for entrepreneurs to enter into saree business. From traditional to trendy, there's something to suit every customer's taste and budget.

One of the many benefits of business with Ajmera Fashion is that they welcome new entrepreneurs into their fold. They have in place a feature of video calling to display the collection, through which you could easily check some options from the comfort of anywhere. Also, with a minimum order amount as low as ₹25,000, it can now be extremely easy to commence a business.

If you have a vision to extend, then Ajmera Fashion further offers franchise opportunities through Ajmera Trends. This provides a solid business model by the aid of a renowned brand. To know more about franchise, you can check Ajmera Trends or contact them on +91 63521 77288.

For Franchisee Inquiry, Call: +9163521 77288

Promotion for Your Saree Business

Marketing brings customers to your business. In Bengal, sarees are part of daily life.

Offline Marketing: Expose your sarees at local exhibitions, fairs, and festivals to catch the attention of possible customers. Word-of-mouth recommendation and local advertisements can also promote sales.
Online Presence: Have a good online presence on Instagram and Facebook. Post regularly; show your collection, and interact with your audience. Consider a website for e-commerce to reach out even more.

Challenges and How to Overcome Them

Every business has its own set of challenges, and the saree business is no different. Managing competition, maintaining quality standards, and keeping up with trends is a formidable task. However, by sourcing from reliable manufacturers like Ajmera Fashion and staying updated on customer preferences, you can overcome these hurdles effectively.

FAQs

What will be the minimum investment when starting a saree business?

The minimum investment will depend on your scale of operations. With Ajmera Fashion, you can start your business with an order of ₹25,000.

Why should I select my supplier as Ajmera Fashion?

Ajmera Fashion offers better quality saree at wholesale and supports entrepreneurs to start up any business with minimum order quantity also with video calls.

How to get a franchise from Ajmera Fashion?

For franchise, you can call on +91 63521 77288 and you can also visit their website Ajmera Trends.